2022 Year in Review

2022 helped me narrow down my services and expand my calligraphy community. I also created a road map and a strong foundation for growth. Here’s a look at how my small business expanded and changed!

New Events & Services from 2022

In-Person Calligraphy Events in Tucson

Make sure you’re signed up for my newsletter so you don’t miss the next event!

First Solo Calligraphy Show

To get the word out about my work, I held a show for the month of April at Caffe Luce. Read more about how I set this showing up and view some of the work I displayed at the button below!

A round red door painted in watercolor, with calligraphy beneath it. Artwork by Tucson Calligraphy Artist Renee McAdam

New Services

Invitation Design

I had the pleasure of designing this wedding invitation suite! The Gloo Factory did a beautiful printing job on the invitations and envelopes.

Live Calligraphy

You can also now have me pen calligraphy at your store or private event! Special thank you to Jodean Cooper for encouraging me to get out there and sharing opportunities with me!

Content You Loved

Top 3 Web Pages

3,180 people visited this website. That’s an 83% increase over 2021!

Four textured white place cards overlapping each other. A first and last name is written in cursive calligraphy on each one in black ink.
Green calligraphy reads, "even ants cast shadows". The calligraphy is written in 2 intersecting circles. At the edge of each circle are tiny black dots with shadows cast across the page.

Top 3 Blog Posts of 2022

Visitors viewed 6,408 pages and posts between them. They find me through Google, so I invested in Ads to improve my visibility.

Most-Watched YouTube Videos

17,770 visitors watched my videos in 2022, and my subscriber count grew by 300, a 999% increase!

Crossroads Calligraphy -- Broad Pen calligraphy was our first love. Here we have a broad edged nib with another of out favorites: a Rosemary sprig.

Top Services in 2022

Wedding Signs and Place Cards

Anniversary Poems and Vows

Dedications and Memorial Pieces

5-Star Reviews

“Working with Renee to create a family tree for my youngest grand daughter was a true joy, both in meeting the artist as well as a perfect final product. Renee is a gift to our community.” –– Julie Johnson

“Renee does beautiful work. She was attentive to my requests and knew just how to translate them into a perfectly finished product. Her advice was spot-on and her calligraphy gorgeous. Very accommodating and a pleasure to work with.” — Jere Voigt

“Renee absolutely knocked my project out of the park! She drew and framed a poem for my wife’s anniversary gift and it was so good, my wife didn’t believe it was done by hand. Upon further inspection, she realized it was and the second round of water works ensued. Not only is her work amazing, she was prompt in responding, accommodating, timely in her production, and priced well for such a premium level of product. I will definitely use this device again!” — Kris Singleton

Bestsellers on Etsy

An illustration of a round red door surrounded by floral illustrations. Black Uncial calligraphy below the door reads, "thank you for being part of my adventure. The card is resting on a green envelope; everything is on a wooden background. Sold exclusively in the Crossroads Calligraphy Etsy Shop

Printable Thank You Cards

Calligraphy Pen Rolls

A linoleum block print of a glowing candle in a window with the word "Yule" below the candle. It is printed on a white card, which rests on a light green envelope. To the left of the card is a small, round, red ornament. To the right of the envelope is a black pen.

Printable Yule Holiday Cards

Giving Back

As part of my commitment to community care, each month I donate 3% of my gross earnings to local organizations. Over the course of the year, I gave away just over $250 to:

What’s Ahead for 2023

For most of 2022, I felt a push to move my studio out of my home and into a dedicated space. This is absolutely on the books for 2023! I’m looking forward to meeting clients there and showing more of my work. I’ll also produce more calligraphic art prints and stationery.

Thank you so much for following along. I look forward to seeing you in a class or at a market! Cheers to a New Year!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.